Front of House

Williams Front of House range of refrigerated display cabinets are tailor-made to your requirements. From boutique style chocolate displays to jaw dropping wine towers, our premium range of display cabinets offer the highest standards in design and manufacturing, so whatever you can imagine there’s a Williams for you.

Outstanding Display – Built For Your Requirements

When first impressions count there’s only one company to turn to – Williams. We’ve developed our front of house displays using the latest manufacturing techniques to create an unrivalled range of customised refrigeration.

Whilst we know looks are important, we never compromise on performance. First and foremost our display refrigeration is built to perform - from limited humidity in our wine towers to precise temperature controls in our sushi display counters. Using CoolSmart controllers, high-density insulation and best available technology our display cabinets perform as well as they look.

Our Front of House range includes wine towers, chocolate displays and beverage coolers as well as sushi, patisserie and ice cream displays. Style features include ultra-clear glass, LED lighting and V-Cut visible bends as standard.  It’s all part of our commitment to make refrigeration that’s stunning, practical, efficient, and fit for purpose.

Features and Benefits

Wine Towers at the Sign of the Don

Built to be Seen

For outstanding food and wine you need an outstanding display. Our wine towers are typical of our front of house range.  Almost 3m tall, they can hold up to 248 bottles of wine – chilled to your exact temperature.  You dream it, we can build it – they can even be made in curved panels or completely circular. They’re guaranteed to be noticed from any angle.

Remote Table Top Refrigeration

Seen, but not Heard

The last thing you want is for your discreet ambience to be underscored by the hum of refrigeration. Our display range can be connected to powerful remote refrigeration systems ensuring that whilst they are always seen, they won’t be heard.

Invisible Bend Handles

Subtly Stylish

Our front of house cabinet and undercounter refrigerated storage can be adapted to blend in with any decor. With options such as recessed ‘invisible’ handles, frameless glass doors and completely bespoke cladding, our designer refrigeration can adapt to any setting.

Chocolate Display Counter

Built to be Tempting

Succumbing to temptation is a pleasure for your customers – and our front of house range can enhance their delight.  For example, our lavish chocolate display cabinets are inspired by high-end jewellery display cases.  Their ultra-clear glass, LED lighting and handle-less drawers will fashion a stunning showcase for your creations.

Front of House

Black Beverage

Black Beverage

Refrigerated beverage counters in a sleak black finish

Cake Display

Cake Display

A range of refrigerated glass cabinets designed to showcase cake

Cold Well

Cold Well

Drop-in type cold food well with powerful one way air curtain to cover the top

Custom-made capability

Custom-made capability

Williams custom-made capability reference

Deluxe Beverage Cooler

Deluxe Beverage Cooler

New, contemporary and superior design beverage cooler especially for executive lounge bar

FOH Superior

FOH Superior

Williams new and superior product line

Frost Top

Frost Top

Provides an evenly cooled worktop or display surface and allows to blend with the interior design

Ice Cream Display

Ice Cream Display

Refrigerated counters ideal for displaying ice cream, available in numerous colours and finishes

Ice Well

Ice Well

Ice-cooled well especially designed for salad bars, seafood bars and cold buffets

Jewellery Box

Jewellery Box

A range of jewellery box style display refrigeration, designed specifically for cake products

Jewellery Box - Chocolate

Jewellery Box - Chocolate

seamless glass, with hidden opening offers a stunning refrigerated display for chocolates

Reach-in Open Display

Reach-in Open Display

It is an effective way to raise the offers of dishes for customers

Stairway Display

Stairway Display

The stairway type presentation allows the dishes arranged in a clear and attractive way to everyone.

Sushi Display

Sushi Display

A range of refrigerated glass cabinets designed to showcase Sushi

Upright Display

Upright Display

Fresh and quality ingredients are not limited to storage in back kitchen. Showing to public is another choice now!