AFE Group Partners

The highly successful AFE Group is a portfolio of five companies owned by the ALI Group, a world leader in foodservice solutions with ownership of over 60 brands worldwide, incorporating many of the industry's best known and highly respected brands. The AFE Group provides foodservice equipment, maintenance and servicing needs and consists of Williams Refrigeration, Falcon Foodservice Equipment, Mono Bakery Equipment, Serviceline and Millers Vanguard.

Corporate Head Office and UK Production Centre

Williams Head office, Group Engineering and UK production is based in Kings Lynn Norfolk.

UK Contracting Unit Support

In support of our UK operations we offer the added value and benefit of regional contracting support.

Our Contracting Units are based in Edinburgh, Doncaster and Paddock Wood and are uniquely placed to provide dedicated site survey, installation, service and maintenance support to the entire  Williams cabinet, counter and modular product range. Our Contracting Units are also able to provide additional services to support all refrigeration appliances, air conditioning and F Gas compliance requirements.

 

Williams in Europe : France and Eire

Williams operates its own subsidiary business in France to serve the culinary and gastronomy centre of Europe.

Williams Silverfrost was formed in 1990 and is based near Limogues, with our experienced team offering full support for product sales, installation service and spare parts backup to the French market.

Williams also upholds a market presence in Ireland with a sales office based in Dublin supporting both Eire and Northern Ireland.

Our French Office:

2 rue Conventionnel Huguet, 23000 GUERET. France
Tel: +33 5 55 52 27 88

Williams in Dubai

Williams is committed to providing local market support to the Gulf and Middle East region through our sales and service centre based in Dubai.

Our team lead the way with expert knowledge and experience, offering both project support, sales and local inventory to the Emirates and wider GCC region, and have worked on some of the most prestige projects in the region including Burj Al Arab, Burj Kalifa Tower and Palm Island

Our Dubai:

19th Floor Crown Plaza Commercial Tower, Sheikh Zayed Road. Dubai, United Arab Emirates
Tel: +971 4 311 7145

Williams in Asia : Hong Kong, China

Williams Refrigeration (Hong Kong ) Limited, was established in 1988 and supports the China, Asia and Middle East market expansion. Our Hong Kong offices provide excellent sales, show room and project capability whilst our extensive production facilities are located in Guangdong, China from where we offer the complete design and manufacture of quality commercial, and bespoke Front of House refrigeration – all built to the same exacting performance and quality standards set by our UK plant.

Our facilities are all ISO 9001 and 14001 certified, and our mainland china reach is further expanded with sales and service centres located in Shanghai, and Beijing.

Our Asian Office:

Unit C, 12/F., Roxy Industrial Centre, 58 - 66 Tai Lin Pai Road, Kwai Hing, N.T., Hong Kong
Tel: +852 2 407 5422

Williams in Australia

Williams Refrigeration Australia, based in Melbourne Victoria was formed in 1986 and is one of the largest commercial refrigeration manufacturers in Australia. Serving Australia, New Zealand and the Oceania region we specialise in the design and manufacture of refrigeration solutions for all local market requirements, and operate with sales offices in Sydney and Brisbane.

Our Australian Office:

38-42 Gaine Road, Dandenong South, Victoria 3175. Australia
Tel: +61 03 8787 4747

Ali Group

Ali Group Spa

Ali Group Spa

Ali Group Spa is one of the largest global leaders in the foodservice equipment industry.

An Italian Corporation founded 50 years ago, our Group has an extensive portfolio of companies that offer the most complete range of innovative brands to meet your every need, the engineering heritage and the traditions of several of our companies date back more than 100 years and include some of the most respected brands in the industry.